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A software services agency

62 first messages ready, 53 built on their own case studies.

Earlier work · September 24 to October 20, 2026 · Checked

A card catalogue with one drawer open, loose papers and a blank page, joined by a blue thread.

Illustration of the work · counts from Mach's records.

Before

Five years of selling sat in a CRM and the team's inboxes: 51,571 companies, 142,717 people, 41,617 notes.

What the agency had proven for which kind of client lived in people's heads.

What Mach did

Mach brought records together, checked the agency's case studies and drafted first messages.

  • 167 first messagesdrafted and checked
  • 62 ready to send53 use a case study
  • 105 messagesrefused, each with a reason
Recorded work · September 24 to October 20, 2026

The recorded work · entry 1 of 5

Sep 242026

Mach read the whole CRM: 51,014 companies, 136,340 people and 1,719 deals.

Read again 312 times since. By October 20, 4,809 people listed twice were merged.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 2 of 5

Oct 32026

It read the team's mailboxes: 49,838 emails seen, 39,254 filed to the right person.

10,584 are held until the sender is known. None were dropped.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 3 of 5

Oct 122026

It wrote what the agency sells and to whom. One person there approved all 477 entries.

146 of them are case studies. By October 20, 1,088 links between entries were approved.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 4 of 5

Oct 192026

One lead search read 1,635 public posts and found 21 people ready to contact.

It cost $5.23 of a $20 budget. Earlier trial searches were cleared. All dropped posts but one keep a reason.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 5 of 5

Oct 192026

It drafted 167 first messages and refused 105 of them, each with a stated reason.

62 are ready to send. 53 build on one of the agency's own case studies.

From Mach's own records. Each entry keeps its date and counting note.

The outcome

  • 62first messages ready to send
  • 53of them built on the agency's own case studies
  • 51,014CRM companies read on the first day

62 first messages were ready. 53 used one of the agency's own case studies.

As of October 20, 2026: the 62 messages were waiting for the team to send them.

Counted from Mach's records on October 20, 2026.

Then and now

This snapshot includes earlier import and approval workflows. Today's Brain does not read CRM history or imported email.

How Mach works today

1 of 11A software services agency