Short answer
These guides teach B2B sellers who to call first, who to talk to, how to avoid spam and how to stop AI guessing. Start with the glossary if a word is new, then read the guides in order. The comparisons quote each tool's own pages, with the date we checked.
Why we wrote these
AI made sales email cheap to write, so buyers now get far more of it and most of it sounds the same.
We don't think the answer is a smarter template. It's better homework: the right company, the right person, one fact you can prove.
Each guide takes one piece of that homework and explains it in plain words. Most take under 10 minutes to read.
Read them in this order
| Guide | What you'll learn | Who it's for |
|---|---|---|
| 1. B2B sales terms, in plain words | What ICP, buying signal, intent and the other words you'll meet mean, with how Mach uses each one. | Anyone new to B2B sales, or new to Mach. |
| 2. Fit and intent | How to tell a company that suits you from one that needs you now, and why you need both. | SDRs and founders with more accounts than hours. |
| 3. The buying committee | The 4 roles in most B2B purchases, and what to say to each one. | Anyone whose deals stall after a good first call. |
| 4. How AI turns a guess into a claim | How a fact grows into a claim on its way into an email, and 4 habits that stop it. | Anyone who approves AI-written messages. |
| 5. How to warm up a sending domain | The records to set up, how fast to raise volume and which numbers to watch. | Whoever owns email setup, often a founder or a sales ops lead. |
Short on time? Read number 4, because it changes how you check every message an AI writes for you.
If you're choosing an AI SDR
Start with what an AI SDR is and how to judge one. It gives you 8 questions to ask any vendor on the first call.
Then read the comparisons. Each one quotes the other tool's own pages, links to them and says where that tool is stronger than Mach.
Guides for your kind of team
A dev shop in Bengaluru and a SaaS company in Berlin sell in different ways. These pages show how Mach works for each.
- AI sales for software services firms: for agencies, dev shops and IT services firms that sell projects.
- AI sales for B2B SaaS teams: for teams that sell seats or plans, with many accounts that fit and few that need you now.
How we write them
Every rule or number from another company links to its source, with the date we checked it. We don't invent statistics, quotes or customer stories to make a point.
When a guide says what Mach does, it's true of the product today. If we get something wrong, email vaibhav@nuvio.dev and we'll fix it.