Research
Know who to call first, and why.
Mach reads each company's website and news. It scores fit and intent, and shows a source for every fact.
Intent brief · Harbor
In marketTalk to Megan first. She decides.
A second warehouse1
“Harbor will open a second warehouse in Rotterdam next spring.”
Source 1 · Logistics Weekly, 3 October
Every company becomes a short file.
Facts, dated news and leaders, each with where it came from.
What changed
- A second warehouse13 Oct
- Hiring 4 planners229 Sep
- New VP Operations3Aug
- Facts: what they do, how big they are, where they are
- News, each with its date
- Leaders and their roles
- A source beside each one
Made-up companies and people.
One brief, one answer, with reasons.
Fit and intent from 0 to 100, a plain verdict, and the reasons against.
- FitHow well they match the ICPs in your Brain.
- IntentDated signs that they may need you now.
- VerdictIn market, Warming or Not now.
- Reasons againstWhat could stop the deal.
- Watch listWhat would change the answer.
In market
Fit 83Intent 71Harbor is hiring for operations and opening a second warehouse1. Talk to Megan first.
Prepare the call with Megan- 1Logistics Weekly, 3 October
- 2Harbor's annual report
- 3Harbor's news page
Made-up companies and people.
Scores you can check.
A fixed formula sets every score. The AI does not choose the number.
- Each sign of an ICP is met, not met or not known.
- Each sign that is met shows its source.
- Neither score proves a budget or a decision.
A sign nobody could check neither adds nor takes away.
- 1Logistics Weekly, 3 October
- 2Harbor's careers page
Made-up companies and people.
Honest when there is too little to go on.
No good match, or too little public information? Mach says so plainly.
No good match with your ICPs
They run one shop. Your offers need two sites or more.
Too little public information to judge
Add what you know, or check again next month.
Made-up companies and people.
Know who to talk to at each company.
Mach names someone for each part of the decision. You accept each name.
Proposed for Checks the IT
LWLars de WitIT Manager, on Harbor's team page1A job title alone does not prove who signs. That is why you accept each name.
Made-up companies and people.
Research runs only when you ask.
You see what it will use before it starts. Opening saved research is free.
- Each company researched counts toward your plan's monthly number.
- Uploading a list or syncing your CRM does not start research.
From leads-october.xlsx
Research 40 companies
Uses 40 of your 150 this month
Know what you're looking at.
Where do the companies come from?
From your CRM, or from a file you upload. Mach researches the companies you bring. It does not sell lists of companies.
Can I check and correct the research?
Yes. Open the source to read the words behind a fact. If the fact is wrong, fix it. Mach keeps the first version and every change.
What do the fit and intent scores mean?
Both run from 0 to 100. Fit compares the company with the ICPs in your Brain. Intent uses dated signs of a possible need. Neither proves a budget or a decision. The brief also gives the reasons against.
Does Mach show who makes the buying decision?
Mach names someone for each part of the decision. That means who holds the budget, who wants it and who checks the details. Each name has a source. You accept each one, because a job title alone does not prove who signs.
Does research use up my plan?
Each company researched counts toward your plan's monthly number. Research runs only when you ask, and you see what it will use first. Opening saved research does not count.
Does Mach send the email for me?
Yes. The email goes from a sending domain Mach sets up for you. The LinkedIn message goes from your own account. You approve each one, until you let a campaign send on its own.
Go into every call with a reason.
Bring one company you want to sell to. See why they may buy, and who to talk to.
