Short answer
Mach learns each service you offer, the pain points it solves and the case studies that prove it. Then it researches the companies you bring, writes to the right people with the right case study and books the meeting. You approve what goes out.
Why selling services is different
A services firm sells trust. The buyer wants to know you've done this work before, for a company like theirs.
- Each deal is a project, so the pitch changes with the buyer.
- Your case studies are your best sales tool, but they sit in old decks and web pages.
- One firm often sells several services, each to a different kind of company.
What Mach does for a services firm
- Reads your website and files, and proposes each service you sell, the pain points it solves and who buys it. This lives in the Brain.
- Turns your past projects into case studies. Each outcome keeps its source. If one is missing, Mach says so.
- Suggests ICPs for each service: the kinds of companies that buy it.
- Researches the companies you bring, and scores fit and intent with a source for every fact.
- Writes the email, the LinkedIn message and the call script with the case study that matches the buyer.
- Reads each reply, drafts your answer and books the meeting.
Your prices stay with you
You price services per project. The Brain holds no prices, and no message quotes a cost. Prices stay with your team.
What you need to start
- Your website.
- The companies you want to sell to, from your CRM or a spreadsheet.
- A sending domain for email. Mach sets one up, or you bring your own. It warms up over 28 days.
Research, LinkedIn and call scripts can start on day 1. See the pricing.