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A marketing consultancy

43 companies loaded from a hand-built spreadsheet.

Earlier work · September 21 to October 20, 2026 · Checked

A magnifier over one blue cell in a paper spreadsheet, beside loose strips and a binder clip.

Illustration of the work · counts from Mach's records.

Before

Their target list was a spreadsheet built by hand: 43 companies and 26 named founders.

Seventeen of the 43 were companies they had already screened out.

What Mach did

Mach read the spreadsheet and tried research on the consultancy and one target.

  • 43 companiesloaded
  • 1 targetresearched
Recorded work · September 21 to October 20, 2026

The recorded work · entry 1 of 3

Oct 12026

Mach researched the consultancy from its own site in under three minutes.

It said plainly that the site names no customers, so growth claims tie to no one.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 2 of 3

Oct 12026

It researched one target company and judged how well it fits the buyers they want.

A UK software company under 30 people, funded, no marketing lead. Done in about two minutes.

From Mach's own records. Each entry keeps its date and counting note.

The recorded work · entry 3 of 3

Oct 12026

It read their three-sheet spreadsheet without a template and loaded all 43 companies.

153 values keep the upload as their source. The most each run could cost was shown first.

From Mach's own records. Each entry keeps its date and counting note.

The outcome

  • 43companies loaded, without a template
  • 3sheets read in one upload
  • 1target researched in about two minutes

All 43 companies were loaded. One target was researched in about two minutes.

As of October 20, 2026: only one target was researched, and founder names were not kept.

Counted from Mach's records on October 20, 2026.

Then and now

This was a short trial in early October 2026.

How Mach works today

1 of 9A marketing consultancy