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Brain

Mach learns your business before it writes a word.

Give it your website and your files. It proposes what you sell, who buys it and your proof. You approve each one.

Northstar's Brain: Mach can pitch 2 of its 6 offerings, with 7 findings waiting for review.

What Mach read

northstar.example41 pages
pricing-2026.pdf4 pages

Case study · from northstar.example

Loomwork runs two warehouses from one plan.

ApproveEdit
Made-up companies and people.

Start from your website.

One run reads your site. It proposes your offerings, leaders, case studies and ICPs.

A case study counts only when the page names the customer.

northstar.example41 pages read today at 10:04Finished
7findings to review4 offerings · 2 case studies · 1 questionReview
OfferingOne plan across warehouses
Case studyLoomwork
QuestionDo you sell outside Europe?

Made-up companies and people.

Check each finding against its source.

Approve, edit or skip. The page and the passage sit beside each one.

Go-live in six weeks · versions

Arjun Rao changed the price10:20Undo
Arjun Rao approved it10:12
Mach found it on your site10:04

Every version is kept. Undo any change.

Made-up companies and people.

Each offering, ready to pitch.

For each thing you sell: the problems it solves, signs of need, buyers, results and proof.

  • The problems it solves
  • Signs that a company needs it
  • Who buys it
  • The results it brings
  • The case studies behind it
  • A price, if you want to add one
Ready to pitch, 2 of 6: each of Northstar's offerings with its buyers, signs, proof and price, and what is still missing.

Prices are optional. A missing price is never read as free.

Made-up companies and people.

Know who buys from you, in plain words.

Mach suggests the kinds of companies that may need each offering, and why.

These are ideas to check. They do not prove that a company wants to buy.

ICP · Distributors

Food and goods distributors with two or more warehouses

Offering: One plan across warehouses

Why

Separate plans for each site lead to double counting.

Signs

Hiring plannersOpening a new site

A company that fits

HHarborFit 83

Made-up companies and people.

Add what you know, any time.

Word, Excel, PowerPoint and PDF files up to 25 MB each, and web pages.

A scanned PDF needs a text copy.

Files and pages

Add
pricing-2026.pdf3 findings to reviewReview
northstar.example/customers1 case study foundRead
site-tour-scan.pdfNo text inside. Add a text copy.Needs text

Made-up companies and people.

Get to know the Brain.

What is the Brain?

The Brain is what Mach knows about your business. It holds what you sell, who buys it, your prices and your past work. You can check it, change it and add to it.

How does Mach suggest buyers?

Mach reads what it knows about each thing you sell. Then it suggests the kinds of companies that may need it, and why. Check these ideas. They do not prove that a company wants to buy.

What can I upload?

The Brain reads the text in Word, Excel, PowerPoint and PDF files, up to 25 MB each. A scanned PDF or an image needs a text copy. Audio and video need a written transcript.

Does the Brain save changes on its own?

No. Mach suggests changes. You check them and choose what to save. You can see earlier versions and bring back anything you removed.

Do I have to add prices?

No. Prices are optional. Add packages, amounts and terms when you have them. A missing price is never read as free.

Who can see the documents I add?

Only you can see your chat and the files you upload. When you approve part of a file as a source, your whole team can see it.

Give every message a better starting point.

Start with your website. Build what your whole team can work from.

What to say to Megan Reed at Harbor: an opening line, a question, and the Loomwork case study from the Brain.
Proof from your BrainLoomwork case study