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A marketing consultancy

43 companies loaded from a hand-built spreadsheet.

Mach read a hand-built, three-sheet spreadsheet without a template and loaded every company. It then researched one target.

Three sheets read into one table with one blue cell, leading to one researched company.

Context

The firm is a small marketing consultancy for young software companies, working on long retainers. It had built a target list by hand: 43 companies and 26 named founders.

Problem

A hand-built list takes real care. The firm had already screened out 17 of the 43 itself.

But it was still only a list. It did not say how well each company fit the buyers the firm wants, or where to start.

Solution

  1. Mach read the three-sheet spreadsheet without a template and loaded all 43 companies.
  2. It researched the firm from its own site in under three minutes, to learn the buyers it wants.
  3. It then researched one target company and judged how well it fits those buyers, in about two minutes.

Impact

  • 43companies loaded, without a template
  • 3sheets read in one upload
  • 1target researched in about two minutes