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An IT and AI services provider

2 of 61 people replied on LinkedIn, and one booked a meeting.

Mach researched the target companies, found more people to reach and sent LinkedIn messages. Two people replied.

A grid of 61 people, two in blue, beside a blue and a white chat bubble.

Context

The company is an IT and AI services provider that sells custom AI work to other companies. It had gathered lists of the companies and people it wanted to reach: 750 companies and 1,301 people.

Problem

A list is a starting point, not a plan. Nobody at the company had yet checked which of the 750 companies were a real fit.

Writing to all of them would have been slow, and writing to none left the lists idle. The company also did not know who else to reach at each one.

Solution

  1. Mach researched 417 of the 750 companies and scored each for fit, so the company knew where to start.
  2. It found 2,033 more people at those companies, beyond the 1,301 already on the lists.
  3. It then sent 124 LinkedIn messages to 61 people, after profile visits, comments and connection requests.
  4. Two people wrote back, and Mach sorted each reply by what it asked for.

Impact

  • 2 of 61people replied
  • 2,033more people found at the target companies
  • 417companies researched and scored for fit